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A very definite joy about moving abroad is the constant barrage from your new country's advertising agencies. Sometimes the message is clear (in Germany, it's difficult to misinterpret some ads, they're so blatant) and sometimes almost nothing makes sense and the feeling of confusion is hard on the brainbox.
So, here's a billboard that was pasted up last night on Behmstrasse.
WHAT HELL IS GOING ON HERE?
At first I assumed it was an Animal Rights charity, with the familiar red/white/black colours and strangely clinical atmosphere. But no, I THINK it's a genuine ad for dog food! It's very very sinister. The white tiled background - what's that, a kitchen? A slaughterhouse? A butcher's? The slaughterhouse/ butcher theme is pushed even harder with meathook device... the dog looks absolutely teased to distraction and you can just imagine the pool of drool on the slaughterhouse. All that's missing is dripping blood. Pretty clever.
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I can't recall an ad for dog food that makes such intense use of base canine meat lust! Not cutesy-wutesy at all. The dog doesn't even look like a pet here... he's a predator!
Or is it a completely left-field clever clever postmodernistic parody thing that I'm just not getting?