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A very definite joy about moving abroad is the constant barrage from your new country's advertising agencies. Sometimes the message is clear (in Germany, it's difficult to misinterpret some ads, they're so blatant) and sometimes almost nothing makes sense and the feeling of confusion is hard on the brainbox.
So, here's a billboard that was pasted up last night on Behmstrasse.
WHAT HELL IS GOING ON HERE?
At first I assumed it was an Animal Rights charity, with the familiar red/white/black colours and strangely clinical atmosphere. But no, I THINK it's a genuine ad for dog food! It's very very sinister. The white tiled background - what's that, a kitchen? A slaughterhouse? A butcher's? The slaughterhouse/ butcher theme is pushed even harder with meathook device... the dog looks absolutely teased to distraction and you can just imagine the pool of drool on the slaughterhouse. All that's missing is dripping blood. Pretty clever.
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I can't recall an ad for dog food that makes such intense use of base canine meat lust! Not cutesy-wutesy at all. The dog doesn't even look like a pet here... he's a predator!
Or is it a completely left-field clever clever postmodernistic parody thing that I'm just not getting?
3 comments:
... but why is the dog so sad?... he's almost crying.... what is actually in Rinti?... how does the sterility of the background constitute a return to nature?
I'll have 24 tins please.
NOW!
It's only a photograph of a tin of Rinti - hence the dog's deep sorrow. He knows it's only a photograph, yet he cannot override his natural instincts.
A moebius-trip of emotional cul-de-sacs.
Hey, i would love to ask you for an image with the billboard for my project about urban space in leizpig. Would that be somehow possible?
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